Aug 01

Million Dollar Strategies with Shaun Buck and Jon Buchan

By Shaun Buck | Podcast

Content Starts and Ends With You

Jon Buchan has taken the notion of engaging content and completely flipped it on its head. Where many businesses focus on creating slick copy that presents a squeaky-clean image of perfection, Jon presents an idea that challenges the status quo. And he gets results.

Rather than try to fit the mold of what everyone else is doing, Jon decided there was one resource he could rely on to generate compelling marketing materials: himself. Most cold B2B emails start with something formal and rigid. But no one actually speaks like that.

Have you ever sat down with a friend to have a drink, only to have them spout off composed jargon that sounds as if it’s been rehearsed for years? Odds are, unless you have some quirky friends, probably not. Instead, that conversation is more than likely going to be authentic, honest, and engaging. In this episode, Jon explains why using a method that follows these principles works — and most importantly, how you can apply it to your business.

Key takeaways

  1. Businesses don’t buy things, people buy things.
  2. Pull the curtain back on marketing techniques, and be real about your intentions.
  3. Authentic content is the best way to attract the customers you want.
  4. Why so serious? Marketing can be funny!
  5. People do business with individuals they enjoy.
  6. Be who you are and enjoy it.
  7. Would you have a beer with the person marketing to you?
  8. You can’t put tangible tracking rates on authenticity, but it’s crucial to everything.
  9. When you chase after every deal possible and try to be someone you’re not, you sacrifice what makes your business great.
  10. Cold leads are still effective if you’re honest.
  11. People want to be part of a story. Help them be in yours through your marketing.
  12. LinkedIn marketing is the new wave of finding targeted prospects.
  13. Subscription models are for more than just Netflix.
  14. “The right words, in the right order, to the right people will get you almost anywhere in life.”

Download This Episode’s Transcript

Jon Buchan Transcript

Aug 01

Million Dollar Strategies with Shaun Buck and Frank Kern

By Shaun Buck | Podcast

Best Practices From One of the Best Practitioners in Marketing

Frank Kern is one of the best-known marketers in the world and a good friend of mine. Whenever we get together, I always come away with something new that directly applies to my company. In this episode, Frank and I discuss some key strategies that work not just for me, but across all types of business.

Opt-ins, direct response marketing, and finding the right clients are just some of the many issues that plague companies. Everyone wants to focus on building a database, but many entrepreneurs go about it the wrong way. Frank explains how he uses data sorting to create a lead base that is accessible and serves a specific purpose.

If you want to grow your business, start by discovering what works for your company, then invest your time solely on those avenues. At the end of the day, you’re going to spend hundreds or thousands of dollars on customer acquisition. Don’t you want to make sure you’re getting good clients with that money? Frank uses this episode to impart some Million Dollar Strategies of his own that do just that.

Key Takeaways

  1. You are not your customers.
  2. There are very few new marketing principles, but established principles evolve in a multitude of ways.
  3. Frank Kern does not want to share his food with Shaun. 🙂
  4. It’s not the number of leads at the end of the day, it’s the number of clients.
  5. The size of your marketing database is not nearly as important as the quality of the leads.
  6. Shooting for less information on opt-ins will certainly help grow your list size, but the less time the prospect invests, the less interested they’ll be as a client.
  7. How you package your marketing to your existing clients has a direct effect on your ROI.
  8. Even Frank Kern has campaigns that fail, and everyone can learn from failure.
  9. No matter what industry you’re in, the real business you’re in is multiplying capital by leveraging assets.
  10. Focus your attention on the right businesses for your company.

Download This Episode’s Transcript

Frank Kern Transcript

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