Learn From the Sales Whisperer
Copywriters spend 80 percent of their time focusing on one aspect of their articles. Without a headline, you lack compelling reasons for engagement, and if you can’t pique interest, you can’t sell. What’s your business’s headline? So many entrepreneurs spend their time in the weeds of marketing mediums that they lose sight of the crucially important aspect of closing the deal.
Wes Schaeffer is a master at teaching the concepts that lead to increased sales. In this episode, he goes in-depth on some of the key aspects that continue to transform businesses across the country. Picking up the phone, using the right mediums, the myth of cold calling, and scaling are all topics he broaches with one focus in mind: helping your business grow.
Key Takeaways:
- Deliver a powerful message in a powerful way.
- Getting bogged down in the minutiae of marketing systems can cause your business to go broke. Sales put food on the table and always need to be a crucial part of your strategic plan.
- Selling your product isn’t about features; it’s about benefits. The technical aspects don’t close deals.
- If you can’t explain something to a fifth grader, you don’t know it well enough.
- Adding “which means” to any sentence explaining your business is a way to break down concepts to their fundamental level.
- The challenge businesses face isn’t adding new shiny media; it’s having a clear message through all mediums.
- Your business should be hard to replicate.
- Sometimes you just have to grind through the tough times.
- At the core of every marketing campaign is a sale.
- Sales cure all sins.
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.