From Selling Magic to Sales Magic
I’m not going that far out on a limb when I say Dave Dee might be the best person alive at the concept of one-to-many selling. He’s an absolute magician when it comes to sales — literally. Dave started his journey as an entrepreneur by selling magic shows.
While he doesn’t do magic anymore, he can create it for your business in the form of sales. In this episode, Dave and I dive deep into a way to use webinars to attack the most underserved portion of your prospect database: unconverted leads. Most salespeople give up after the initial pitch, thinking they’ve done all they can to cultivate interest. But not every customer is going to buy immediately, and your marketing plan needs to account for that.
We don’t stop there. There’s a right way and a wrong way to use Facebook while marketing. Many entrepreneurs love the idea of using Facebook, but they often get lost and run into roadblocks. Luckily, Dave has the solution to this problem and so many more that you haven’t even thought of yet.
Key Takeaways:
- Being really good at your craft isn’t good enough. The best person doesn’t always make the most money. You have to market those skills.
- Webinars are a great lead generation magnet, but they’re even more effective as a follow-up method.
- A pre-recorded webinar never gets sick, is always on top of its presentation game, and is always ready to book.
- If you’re not using fast action bonuses, you’re missing out on the opportunity for a sales stampede.
- There are three parts to a webinar: the registration, the attendance, and the closing where the customer buys. The registration-to-attendance conversion rate is always going to be low if you don’t follow up.
- Target a webinar for unconverted leads to help sway those on the fence.
- Creating scarcity will help with not only sales, but also credibility.
- If you want to use Facebook properly, you have to apply the principles of direct response.
- Diversify your lead generation strategies.
- The less sexy aspects of marketing are just as pivotal to success as anything else.
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.