Marketing Automation: Your New Best Friend
When you sit down to talk with Brad Martineau about marketing automation, you get more than Million Dollar Strategies. His passion and ability to apply tangible techniques to business make this episode almost priceless.
Marketing is so complex that the conversations surrounding it become convoluted to the point of near misinformation. Brad has an innate ability to break down concepts and systemize them, making the whole customer experience more fluid and predictable. I eventually stopped asking questions and started taking notes. I’m glad I did because I came away with strategies I’m ready to apply to my own business today.
If you want to know what’s crushing it in marketing, you first have to understand the fundamentals of marketing. Brad takes us through funnels, core selling mechanisms, efficiency fulfillment methods, and ways to effectively increase conversion rates. Have Siri ready to take a note for you, because you’re going to need her a lot in this episode.
Key Takeaways:
- With all the new strategies promising to revolutionize your business, it can be challenging to wrap your head around them to deliver an amazing client journey. The best place to start is to automate that venture.
- A lot of people blame technology when their automation doesn’t work. That’s like blaming a 2-year-old for not being able to use a calculator.
- Automation is a new approach, and that requires exercising a new muscle.
- Having a predictable client journey is the key to successful automated marketing campaigns.
- Entrepreneurs worry when their calendars aren’t full with sales calls. But it’s actually the best situation for you because it allows you time to find the right people.
- Knowing who someone is before a sales call is a massive step to setting that interaction up for success.
- In marketing, there are no new techniques, just new labels. Learn to use those new labels within your medium effectively.
- 100 percent compliance is never the goal with your pre-sales-call strategy; it’s about having a more prepared lead. 70 percent is better than zero.
- Setting clear expectations is pivotal to a functioning client relationship.
- Warm up your clients like you’d warm up for a basketball game. It creates more meaningful work in less time.
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About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.