Best Practices From One of the Best Practitioners in Marketing
Frank Kern is one of the best-known marketers in the world and a good friend of mine. Whenever we get together, I always come away with something new that directly applies to my company. In this episode, Frank and I discuss some key strategies that work not just for me, but across all types of business.
Opt-ins, direct response marketing, and finding the right clients are just some of the many issues that plague companies. Everyone wants to focus on building a database, but many entrepreneurs go about it the wrong way. Frank explains how he uses data sorting to create a lead base that is accessible and serves a specific purpose.
If you want to grow your business, start by discovering what works for your company, then invest your time solely on those avenues. At the end of the day, you’re going to spend hundreds or thousands of dollars on customer acquisition. Don’t you want to make sure you’re getting good clients with that money? Frank uses this episode to impart some Million Dollar Strategies of his own that do just that.
Key Takeaways
- You are not your customers.
- There are very few new marketing principles, but established principles evolve in a multitude of ways.
- Frank Kern does not want to share his food with Shaun. 🙂
- It’s not the number of leads at the end of the day, it’s the number of clients.
- The size of your marketing database is not nearly as important as the quality of the leads.
- Shooting for less information on opt-ins will certainly help grow your list size, but the less time the prospect invests, the less interested they’ll be as a client.
- How you package your marketing to your existing clients has a direct effect on your ROI.
- Even Frank Kern has campaigns that fail, and everyone can learn from failure.
- No matter what industry you’re in, the real business you’re in is multiplying capital by leveraging assets.
- Focus your attention on the right businesses for your company.
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.