Qualified Leads Translate to Bona Fide Conversion Rate
To say Oli knows his stuff would be an understatement. We’ve known each other for a few years, and he’s one of the smartest marketers I know. After running four separate seven-figure businesses, Oli began to focus more on marketing strategies and ways he could help other companies grow.
In this episode, we discuss one of the most effective lead conversion strategies in modern marketing. So many salespeople believe that you need to woo your next big client and have them like you. If you want slumping conversion rates and poor sales figures, then, by all means, keep chasing prospects. If you want to scale your company with an efficient sales platform, then you should be qualifying your leads just as much as they are qualifying you.
Oli takes us through one of his hottest current strategies. What if you could have a 100 percent conversion rate on your marketing initiatives? Take a few minutes to listen to this episode of Million Dollar Strategies, and you’ll have that and so much more.
Key Takeaways:
- Micro commitments are a great way to have leads that are invested.
- Offline, to online, and back to offline marketing is crushing it right now.
- Book funnels are great, but there are ways to go about them you’ve never thought of before.
- Hot marketing starts with the right data.
- Marketing is impossible without a dialog, and the easiest way to start that dialog is by using the medium everyone carries around with them: cellphones.
- Placing your qualified leads in the wrong funnel is a surefire way to lose them.
- You must diversify your media sources and traffic channels.
- If you run a service-based business and you don’t drive leads to a conversation, your conversion rates will be zero.
- Facebook ads are a great way to get an accurate phone number because most security features now require that information.
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.