Solution Based Marketing is The Answer to All Your Problems
Let’s face it. Many entrepreneurs struggle with the idea of branching out and trying new ventures. There’s a fear associated with pitching your product to your ideal customer that prevents any meaningful relationship from developing. But is that because of your product or because of you?
Graig Presti sits down with me on this episode and explains the hindrance to overcoming this fear is actually two fold. First, there’s a mental block with that comes with a lack of industry related knowledge. Failing to communicate with the proper terminology prevents us from having the confidence necessary to have an effective dialog. Luckily, with all the information available to us, this is an easy fix.
Second, we’re all making the wrong kind of pitch to prospective clients. Tune in to this episode of Million Dollar Strategies to learn how Graig and I go about solving this issue, and many more.
Key Takeaways:
- If you want to fight Amazon, start by addressing the niche of an industry and follow through with personalized attention.
- Evolve or die. If your business isn’t ready to adapt to the times, prepare to find a new job.
- Multiple streams of marketing are essential to success.
- You can’t convey value when all you’re focusing on is the hyper technical aspects of your product.
- Rather than pitching your product, pitch a solution.
- Are you a solution to everyone’s problems, or to your clients problems?
- Success in business is all about understanding what makes your prospects tick.
- Being good at your specific craft wont stop corporations from infringing on your client base. You need to understand business if you want to keep your customers loyal.
- There’s not a field Amazon can’t break into.
- Keep one eye on Facebook and conglomerate lead sources, and the other on what they’re doing behind the scenes.
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.