Sales Are Simple: Pick Up the Phone
The secret to success in sales is not complicated. It all starts with asking great questions. The complication many entrepreneurs run into is the medium in which they ask questions. Everyone is looking for the next hot way to engage an audience and gain the attention of more people. They turn to social media or email marketing campaigns when there is one platform that has been proven to generate consistent sales.
Dave Tester is an industry leader in sales training, and his signature motto is “Damn it, pick up the phone.” While everyone else is trying to run with the trends, Dave teaches proven methods through a proven medium. Whether it be out of fear or lack of ability, no one wants to pick up the phone anymore. But every business that is crushing it is making dials every day.
It’s not the sexy stuff that makes money. You may not want to pick up the phone, but Dave takes us through strategies in this episode and pairs them with real phone calls that will directly illustrate how these tactics relate to your company’s bottom line. Ready to dial? Before you pick up the phone, listen to what Dave has to say.
Key Takeaways:
- Scripts only sound scripted if you haven’t practiced enough.
- 93 percent of communication is tone and tempo. Slow down.
- Pairing someone’s DISC assessment to your pitch style will help engage them in conversation.
- 75 percent of people who make outbound calls hope they get a voicemail.
- Overcoming the fear of sales calls starts with eliminating limiting beliefs.
- 81 percent of leads are not followed up on.
- All great successful companies are using the phone in their sales strategies.
- 51 percent of voicemails use the word “love.”
Download This Episode’s Transcript
About the Author
Shaun Buck is a self-made entrepreneur, author, coach, speaker, philanthropist, and CEO of the successful content marketing company, Newsletter Pro. He's been a guest expert on numerous podcasts, trained over a million entrepreneurs in marketing and business success, and contributes as a columnist on several sites. Recently, Shaun earned spots 120 & 343 on the Inc. 500 list of America’s fastest-growing companies. He was recognized by his peers when they voted him Marketer of the Year. Shaun also received the Entrepreneur 360 award and saw Newsletter Pro voted as one of Idaho's best workplaces for four consecutive years. Additionally, Shaun was honored as Idaho's Man of the Year for his dedication to raising funds for children's cancer research. He is also founded and CEO of the non-profit, Fostering Christmas, which has ensures thousands of foster kids in Idaho have a Christmas each year.