Million Dollar Strategies with Shaun Buck and Wes Schaeffer

By Shaun Buck | Podcast

Learn From the Sales Whisperer

Copywriters spend 80 percent of their time focusing on one aspect of their articles. Without a headline, you lack compelling reasons for engagement, and if you can’t pique interest, you can’t sell. What’s your business’s headline? So many entrepreneurs spend their time in the weeds of marketing mediums that they lose sight of the crucially important aspect of closing the deal.

Wes Schaeffer is a master at teaching the concepts that lead to increased sales. In this episode, he goes in-depth on some of the key aspects that continue to transform businesses across the country. Picking up the phone, using the right mediums, the myth of cold calling, and scaling are all topics he broaches with one focus in mind: helping your business grow.

Key Takeaways:

1. Deliver a powerful message in a powerful way.
2. Getting bogged down in the minutiae of marketing systems can cause your business to go broke. Sales put food on the table and always need to be a crucial part of your strategic plan.
3. Selling your product isn’t about features; it’s about benefits. The technical aspects don’t close deals.
4. If you can’t explain something to a fifth grader, you don’t know it well enough.
5. Adding “which means” to any sentence explaining your business is a way to break down concepts to their fundamental level.
6. The challenge businesses face isn’t adding new shiny media; it’s having a clear message through all mediums.
7. Your business should be hard to replicate.
8. Sometimes you just have to grind through the tough times.
9. At the core of every marketing campaign is a sale.
10. Sales cure all sins.

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Wes Schaeffer Transcript

Million Dollar Strategies with Shaun Buck and Brodie Tyler

By Shaun Buck | Podcast

Mo’ Reviews, Mo’ Problems?

“If you suck, people won’t refer or review you.” My good friend Brodie Tyler jumps on this episode of Million Dollar Strategies to talk about the necessity of online reviews. While many entrepreneurs will attempt to generate a system that fabricates the perfect five-star review, Brodie explains the flaw in this thought process.

You can’t generate a review without a quality product or service. While Brodie’s service, RevenueJump, can help you get more digital feedback on your business, there’s never a guarantee that this will pan out the way you want it to. That’s why finding a barometer for expectations and then going above and beyond in every interaction is the best way to ensure that the reviews you receive for your business are sparkling.

I know what you’re thinking: “That’s great. Now tell me how to get more reviews.” Well, tune in and Brodie will tell you how.

Key Takeaways:

1. There’s not a whole lot you can do to fight a negative online review, but you can find ways to embrace it.
2. You’ll never be perfect in reviews. There’s always someone, at some point, who will leave a less than glowing review.
3. Referrals aren’t free.
4. The best way to generate internal reviews about your company from employees is to create an amazing environment.
5. Take care of your employees, and the reviews will take care of themselves.
6. It’s important to be proactive in the reviews you do receive, both good or bad.
7. Find people who have your customers and generate mutually beneficial relationships.
8. Failure is just as important as success.
9. The marketplace dictates whether or not your product/service is relevant.
10. Make it as easy as possible for clients to refer to you.

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Brodie Tyler Transcript

Million Dollar Strategies with Shaun Buck and Bradley Callow

By Shaun Buck | Podcast

Success Starts At Home

I used to tell myself a fallacy that is common for many entrepreneurs. “I’m doing it for the family” is a mindset that allows us to work without guilt or remorse for our actions. While our businesses benefit, one key component that drives success for all leaders often falls by the wayside. Our families provide integral support that simply cannot come from anywhere else. We need them in order to thrive, but we often struggle to keep them in the right perspective.

Bradley Callow runs a business called Rich Legacy. He’s an expert in one thing that has transformed my life — and will for you too. He helps entrepreneurs bring balance back into their lives by providing tactics that help cultivate a healthy family dynamic. We are intentional with our time at work. We have goals, SOPs, and other support structures in place to help us succeed, but when we go home, it’s almost about survival. Brad joins us to explain how to bring your family back into the fold so you can live a happier and more fulfilled life.

Key Takeaways:

1. Starting with hard tasks and moving to easy is a better tactic than starting easy and moving to complex challenges. By starting with the hard parts of a problem first, you can find easier solutions down the road.
2. Problems with business often start with issues at home.
3. Balance is key. If you move too far toward work over family, life suffers. If you move too far toward family over work, your business suffers.
4. It’s not about the quantity of time you spend with your family, it’s about the quality.
5. By implementing many of the same strategies you use in business, you can find similar successes within your family.
6. There are core questions everyone should be asking their spouses and their children to ensure a happy family life.
7. One a year, family retreats are a great way to take time to invest in each other.
8. Brad discusses assessment, alignment, action, accountability as a strategy to help put the child and parent on the same page.
9. Intentional time with your family is just as important as any business strategy.

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Bradley Callow Transcript

Million Dollar Strategies with Shaun Buck and Mike Stodola

By Shaun Buck | Podcast

Why Have Multiple Million-Dollar Strategies When You Can Have One Multimillion-Dollar Tactic?

There are multiple million-dollar strategies. Instead of just throwing a bunch of them out there at once, my good friend and expert marketer Mike Stodola joins me to share one business-altering tactic you can apply right now. A common thought process in marketing is to have as many revenue streams as possible and do whatever it takes to keep them afloat, but Mike challenges this notion.

Rather than spread your attention across multiple ventures, apply relentless focus to one avenue. Additional products and services can cloud judgment and overwhelm the operations of your business. By focusing on one specific revenue generator and driving it home, your business will reap the benefits that only expertise can bring.

Throughout the episode, Mike takes you through some of the ways he has focused on singularities in his business and the tactics he used to help them grow. If you’re ready for a multimillion-dollar strategy, you’re ready for this episode.

Key Takeaways:

1. Relentless focus on one revenue stream provides a sense of freedom for your business and a natural filter for distractions.
2. There’s a time investment to all that we do, and if you’re going to prospect for two hours, you want that time to be worthwhile.
3. Once you have an unwavering commitment to one strategy, you’ll find that sustainable growth is quick to follow.
4. “Free leads” don’t exist, but cheap ones do. You just have to be creative.
5. Focus develops into traction.
6. Lead generation is important, but lead capture is just as pivotal.
7. Adding multiple products and services before mastering one is a surefire way to lose your companies identity.
8. Start small, and expand after mastery.
9. Do you want to be in a market or dominate it?
10. The simplest of marketing tactics, like a fishbowl giveaway, provide the best leads.

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Mike Stodola Transcript

Million Dollar Strategies with Shaun Buck and Dave Tester

By Shaun Buck | Podcast

Sales Are Simple: Pick Up the Phone

The secret to success in sales is not complicated. It all starts with asking great questions. The complication many entrepreneurs run into is the medium in which they ask questions. Everyone is looking for the next hot way to engage an audience and gain the attention of more people. They turn to social media or email marketing campaigns when there is one platform that has been proven to generate consistent sales.

Dave Tester is an industry leader in sales training, and his signature motto is “Damn it, pick up the phone.” While everyone else is trying to run with the trends, Dave teaches proven methods through a proven medium. Whether it be out of fear or lack of ability, no one wants to pick up the phone anymore. But every business that is crushing it is making dials every day.

It’s not the sexy stuff that makes money. You may not want to pick up the phone, but Dave takes us through strategies in this episode and pairs them with real phone calls that will directly illustrate how these tactics relate to your company’s bottom line. Ready to dial? Before you pick up the phone, listen to what Dave has to say.

Key Takeaways:

1. Scripts only sound scripted if you haven’t practiced enough.
2. 93 percent of communication is tone and tempo. Slow down.
3. Pairing someone’s DISC assessment to your pitch style will help engage them in conversation.
4. 75 percent of people who make outbound calls hope they get a voicemail.
5. Overcoming the fear of sales calls starts with eliminating limiting beliefs.
6. 81 percent of leads are not followed up on.
7. All great successful companies are using the phone in their sales strategies.
8. 51 percent of voicemails use the word “love.”

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Dave Tester Transcript

Million Dollar Strategies with Shaun Buck and Graig Presti

By Shaun Buck | Podcast

Solution Based Marketing is The Answer to All Your Problems

Let’s face it. Many entrepreneurs struggle with the idea of branching out and trying new ventures. There’s a fear associated with pitching your product to your ideal customer that prevents any meaningful relationship from developing. But is that because of your product or because of you?

Graig Presti sits down with me on this episode and explains the hindrance to overcoming this fear is actually two fold. First, there’s a mental block with that comes with a lack of industry related knowledge. Failing to communicate with the proper terminology prevents us from having the confidence necessary to have an effective dialog. Luckily, with all the information available to us, this is an easy fix.

Second, we’re all making the wrong kind of pitch to prospective clients. Tune in to this episode of Million Dollar Strategies to learn how Graig and I go about solving this issue, and many more.

Key Takeaways:

1. If you want to fight Amazon, start by addressing the niche of an industry and follow through with personalized attention.
2. Evolve or die. If your business isn’t ready to adapt to the times, prepare to find a new job.
3. Multiple streams of marketing are essential to success.
4. You can’t convey value when all you’re focusing on is the hyper technical aspects of your product.
5. Rather than pitching your product, pitch a solution.
6. Are you a solution to everyone’s problems, or to your clients problems?
7. Success in business is all about understanding what makes your prospects tick.
8. Being good at your specific craft wont stop corporations from infringing on your client base. You need to understand business if you want to keep your customers loyal.
9. There’s not a field Amazon can’t break into.
10. Keep one eye on Facebook and conglomerate lead sources, and the other on what they’re doing behind the scenes.

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Graig Presti Transcript

Million Dollar Strategies with Shaun Buck and Dave Dee

By Shaun Buck | Podcast

From Selling Magic to Sales Magic

I’m not going that far out on a limb when I say Dave Dee might be the best person alive at the concept of one-to-many selling. He’s an absolute magician when it comes to sales — literally. Dave started his journey as an entrepreneur by selling magic shows.

While he doesn’t do magic anymore, he can create it for your business in the form of sales. In this episode, Dave and I dive deep into a way to use webinars to attack the most underserved portion of your prospect database: unconverted leads. Most salespeople give up after the initial pitch, thinking they’ve done all they can to cultivate interest. But not every customer is going to buy immediately, and your marketing plan needs to account for that.

We don’t stop there. There’s a right way and a wrong way to use Facebook while marketing. Many entrepreneurs love the idea of using Facebook, but they often get lost and run into roadblocks. Luckily, Dave has the solution to this problem and so many more that you haven’t even thought of yet.

Key Takeaways:

1. Being really good at your craft isn’t good enough. The best person doesn’t always make the most money. You have to market those skills.
2. Webinars are a great lead generation magnet, but they’re even more effective as a follow-up method.
3. A pre-recorded webinar never gets sick, is always on top of its presentation game, and is always ready to book.
4. If you’re not using fast action bonuses, you’re missing out on the opportunity for a sales stampede.
5. There are three parts to a webinar: the registration, the attendance, and the closing where the customer buys. The registration-to-attendance conversion rate is always going to be low if you don’t follow up.
6. Target a webinar for unconverted leads to help sway those on the fence.
7. Creating scarcity will help with not only sales, but also credibility.
8. If you want to use Facebook properly, you have to apply the principles of direct response.
9. Diversify your lead generation strategies.
10. The less sexy aspects of marketing are just as pivotal to success as anything else.

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Dave Dee Transcript

Million Dollar Strategies with Shaun Buck and Heather Quisel

By Shaun Buck | Podcast

Unlock Your Unlimited Potential Through the Power of Mindset

In the best-selling book “Rich Dad, Poor Dad,” Robert Kiyosaki explains how his poor dad taught him to go to school, get a good job, work hard, keep his head down, and retire in mediocrity. His rich dad taught him the freeing principles of what a life as an entrepreneur can provide.

Heather Quisel joins me on this episode to explain how she had to fight the poor dad mindset to overcome a lackluster career in teaching and build a lifestyle through network marketing. But the way she reacted to success is what makes Heather different than most in the field of direct selling.  

While others might bask in the passive income that can be generated through opportunities like this, Heather took her newfound free time and used it to start her own brand. After several years and a lot of tears, Heather is building her own empire, and sharing her Million Dollar Strategies along the way.

Key Takeaways:

1. Success starts with having the right mindset.
2. Don’t ever settle. Apply yourself fully to whatever you do.
3. An employee mindset destroys ambition.
4. Goal setting is the foundation for all success.
5. The universe doesn’t understand the concepts of “not” or “don’t.”
6. Information-based products are a great offering, but many people don’t act on what you teach them until the second course.
7. Individual challenges that are rooted in accountability are great motivators for product users.
8. Leadership is never stagnant. You have to grow as your company grows.
9. Everyone arrives at success from different directions.
10. Relationships are more important than refunds.

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Heather Quisel Transcript

Million Dollar Strategies with Shaun Buck and Brad Martineau

By Shaun Buck | Podcast

Marketing Automation: Your New Best Friend

When you sit down to talk with Brad Martineau about marketing automation, you get more than Million Dollar Strategies. His passion and ability to apply tangible techniques to business make this episode almost priceless.

Marketing is so complex that the conversations surrounding it become convoluted to the point of near misinformation. Brad has an innate ability to break down concepts and systemize them, making the whole customer experience more fluid and predictable. I eventually stopped asking questions and started taking notes. I’m glad I did because I came away with strategies I’m ready to apply to my own business today.

If you want to know what’s crushing it in marketing, you first have to understand the fundamentals of marketing. Brad takes us through funnels, core selling mechanisms, efficiency fulfillment methods, and ways to effectively increase conversion rates. Have Siri ready to take a note for you, because you’re going to need her a lot in this episode.

Key Takeaways:

1. With all the new strategies promising to revolutionize your business, it can be challenging to wrap your head around them to deliver an amazing client journey. The best place to start is to automate that venture.
2. A lot of people blame technology when their automation doesn’t work. That’s like blaming a 2-year-old for not being able to use a calculator.
3. Automation is a new approach, and that requires exercising a new muscle.
4. Having a predictable client journey is the key to successful automated marketing campaigns.
5. Entrepreneurs worry when their calendars aren’t full with sales calls. But it’s actually the best situation for you because it allows you time to find the right people.
6. Knowing who someone is before a sales call is a massive step to setting that interaction up for success.
7. In marketing, there are no new techniques, just new labels. Learn to use those new labels within your medium effectively.
8. 100 percent compliance is never the goal with your pre-sales-call strategy; it’s about having a more prepared lead. 70 percent is better than zero.
9. Setting clear expectations is pivotal to a functioning client relationship.
10. Warm up your clients like you’d warm up for a basketball game. It creates more meaningful work in less time.

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Brad Martineau Transcript

Million Dollar Strategies with Shaun Buck and Oli Billson

By Shaun Buck | Podcast

Qualified Leads Translate to Bona Fide Conversion Rate

To say Oli knows his stuff would be an understatement. We’ve known each other for a few years, and he’s one of the smartest marketers I know. After running four separate seven-figure businesses, Oli began to focus more on marketing strategies and ways he could help other companies grow.

In this episode, we discuss one of the most effective lead conversion strategies in modern marketing. So many salespeople believe that you need to woo your next big client and have them like you. If you want slumping conversion rates and poor sales figures, then, by all means, keep chasing prospects. If you want to scale your company with an efficient sales platform, then you should be qualifying your leads just as much as they are qualifying you.

Oli takes us through one of his hottest current strategies. What if you could have a 100 percent conversion rate on your marketing initiatives? Take a few minutes to listen to this episode of Million Dollar Strategies, and you’ll have that and so much more.

Key Takeaways:

1. Micro commitments are a great way to have leads that are invested.
2. Offline, to online, and back to offline marketing is crushing it right now.
3. Book funnels are great, but there are ways to go about them you’ve never thought of before.
4. Hot marketing starts with the right data.
5. Marketing is impossible without a dialog, and the easiest way to start that dialog is by using the medium everyone carries around with them: cellphones.
6. Placing your qualified leads in the wrong funnel is a surefire way to lose them.
7. You must diversify your media sources and traffic channels.
8. If you run a service-based business and you don’t drive leads to a conversation, your conversion rates will be zero.
9. Facebook ads are a great way to get an accurate phone number because most security features now require that information.

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Oli Billson Transcript